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Information Product Creation: Never Compete on Price Because There Is Only One You

Information product creation requires extensive preparation, no matter which niche you work within and you want to make sure that your information product has a successful launch. That probably sounds scary and intimidating but here’s the thing: this is a one time effort and it will pay off in a foundation that is strong enough to get your ideal clients to invest in your high-end programs and services without the perils of a traditional funnel. This article will teach you a few of the things that you need to remember if you’d like to invest in yourself and start on the information product creation path using your unique talents and abilities. Remember that you never have to worry about anyone ripping off your ideas because if you understand how to properly position yourself around your story.

Understand Both Strengths and Weaknesses: It is good to have an impartial view of your own strengths and weaknesses when lay the foundation of selling yourself within the information product creation process. It helps you figure out where you are, what you lack and how to move forward so that you get as much growth as possible. It is more than important, it is urgent if you want to create fast success for yourself to have personal positive reinforcement and deep belief to provide yourself the support you need so that you can get over your own limitations to ensure that your information product is as valuable as it can be.

You also need to know exactly who your competition is so you can study them and use their methods to help you improve your own standings. Down recreate the wheel, but understand the wheel and position yourself going uphill from the competition. Check out which kinds of opportunities you’ve already got and try to figure out how best to use them while taking care to remember your strengths and weaknesses. This is a great way to figure out where you stand against your competition which helps you figure out how best to grow.

Launch on Time: No matter what, even if you haven’t officially announced your “launch date” you should launch the site when you’ve said you would. This will force you to stick to your goal and actually work on it. Thinking that “I’ll launch it when I think it’s ready to launch” will only hinder your efforts. You’ve got a responsibility that you need to live up to with your launch, and you can’t move back on that one. If you get close to your launch date and you are getting hung up on your self limiting beliefs in your information product creation, don’t worry this about getting it out there and not perfection. As long as it is usable you should launch it. Launching on time is the professional thing to do and it is more important than creating a “wow” effect in your site visitors. You can always update/upgrade your website when you have to, so there shouldn’t be any issue with that.

Analyze Your Own Concept: If you want to make your information product creation successful you need to understand how good your concept is: is it really going to work for your chosen audience or would something else be better? You already know about your competition; how does your concept measure up? If you haven’t come up with your own idea and are trying to work with someone else’s concept, do some more work on your own before your launch. People want original ideas because they’ve seen too many other me-too websites already.

Test Your Concept Before You Commit To The Information Product Creation Process: One of the biggest failures people have with information product creation is not testing an idea before putting a lot of effort into producing an information product. PPC to a small 5 page site with a landing page is a great way to test an offer before you even produce it. If people will sign up to get it, you can be sure that you can create an information product that will target eliminating the pain of your target market. The small amount of money will be invaluable in using crowd sourcing to direct the final outline of the information product creation process.

You’ll have lots of hurdles to clear after the launch of your information product and the only way to truly take care of them is to follow the advice in this article to work smarter. Plenty of people work hard, but it is the ones who work smarter who make real money online with the information product creation business model.

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Know What It Takes To Become A Good Real Estate Agent

When considering what it takes to become a real estate agent, you have to think about your specific location. Plus, you have to understand that qualifications do change from time to time. You are thinking about the career opportunity, and you’re thinking about the potential commissions. Now it’s time to get prepared to be able to sell real estate within your community.

There are many real estate laws and regulations that wrap around the real estate industry. If you know these well, then you’re prepared to navigate your way through the field. You don’t have to be a big shot to become a real estate agent, but you do have to know what you’re doing. If you do know those particular rules, then you are ready to go.

What does an agent do exactly? A real estate agent has the scoop on many different properties within a particular area. They also have contacts and vital information for those listings, making it easier on a person to purchase a property. If you are planning on buying a property, you need an agent for this reason, but it’s much more than that. Imagine the fact that the seller might have a real estate agent. Then, don’t you need someone on your side? For negotiation purposes, it’s like making sure you have a lawyer when the other side has a lawyer.

Every single aspect of the licensing process in your state is going to be different from other states. That is why you have to be looking at things like this when you are planning on becoming a real estate agent. It is definitely state by state, and you have to abide by the rules in your state.

If you are an agent, you want to be sure that you join certain organizations in order to help you network within the field and become trustworthy to your customers. For instance, the NAR or National Association of Realtors is one of those organizations. These types of organizations make you accountable, and they give you a professional appearance to the public.

Know what you can bring to the general public. You have contacts, and you have means for them to purchase a home right? Give them things that they cannot get on their own. Perhaps a person comes to you with bad credit. If they do, can you help them find a home? You need to have all the necessary information in order to ensure that you can guide a person down the path of buying a home, no matter what position they are in of course.

Each state makes it very known what their laws and regulations are, so the best thing you can do is to study these different regulations. This will give you a step up on the competition because there is definitely an influx of realtors out there available. Make sure you know what it takes to become a real estate agent.

Building a Better Website Part III – For Your Home Based Business

Back to business, remember that in part I we discussed everything involved in the background, or before the website; part II we discussed the planning and naming of the website. Well in this article, we are going to get into the building, publishing of the website for your home business, or any small business looking to go global.You will find this section is loaded with useful ideas for building the right site for you. From posting useful content to processing credit card orders online, everything you need to consider is included here.Building It-First, let us start with building it. It does not matter if you use one of the sources in the appendix; to dynamically and instantly create your pages with your input, or you go it alone. Just a heads up though, if you do decide to go at it alone and not use a webpage builder, then be prepared to do some studying on HTML, java, and a few others to help get your site off the ground. A FREE guide to barebones HTML programming is available at werbach.com/ barebones/. Remember HTML is very easy to learn, it just takes a little effort.Building it means creating content and coming up with a design that works well for you and your small home based business.  The content of the website decides the design and layout of the site, for example, if you were going to get into a drop-shipping home business (Be cautious of a dropshipper who requires that you pay a fee to access their product line. A legitimate dropshipper should not charge to set up an account.), then you would want to go with a merchant style website. One with columns and drop down menus, and maybe a quick search box for the site (for the advanced). If it is a site to talk about cars then maybe you want to have a car watermark behind the words, and some articles on certain models; whatever the case may be it is all up to you and the way that you want to go about it. Here some guidelines to help you along the way:Tip # 1 Layout/DesignLayout and design are a very subjective topic, but the important thing is to make sure that there is a layout…as opposed to just putting information up, make an effort to display it aesthetically. The web makes it possible to control how your information is presented, there’s no reason not to do it. Some general guidelines you can follow are:· split your information into logical sections· make sure your starting page is attractive and well laid out· try to have a consistent theme throughout the entire site· try to use colors, styles and fonts that complement each otherTip # 2 Get To the PointTry to get to the point on the first page, or at least give people an idea of what your site is about. If people have to go hunting, they may move on. There is nothing more aggravating than a site that forces you to navigate for ten minutes before even figuring out what they do, let alone offering you the information you’re looking for. Remember, if somebody is visiting your site, they are probably looking for something…try to make it easy for them to find it. Ask yourself what things people might be looking for in general, and try to make those things accessible easily from the main page. Make sure that visitors don’t have to wade through endless links to get somewhere, and conversely, make sure they don’t have to scroll down thirty screens worth to find what they want. Keep in mind that a frustrated visitor probably won’t be a visitor for long.Tip # 3 Total Page SizeOne of the most frustrating things to a person browsing the web is waiting for a site to load…make sure that your site is relatively quick to load, no matter what you put on it. There are obviously a number of factors that can affect how quickly a web site loads, but try to make sure that excessive file sizes isn’t one of them. As a rule of thumb, a main page shouldn’t be a whole lot more than 30K or so. This, under normalconditions, will load the page in a few seconds, but still allow some fairly good use of graphics. If you have significantly more text than that, consider separating it onto separate pages. Fact: the average person won’t wait longer then ten seconds for a page to load, then they are out. Tip # 4 Keep It FreshMake an effort to keep your web site fresh, especially if you want to get repeat visitors. If a site remains stagnant, people will stop visiting it again and again, but if there is always something new, people will drop by often just to see what’s changed. You might want to think about doing a complete site redesign every few months, as it not only keeps it fresh, but it also gives you the opportunity to take advantage of newer technology as it comes out. This also helps to improve your site as time goes on, as you’ll invariably learn better techniques through each iteration, be sure to take advantage of technologies that will allow you to create and manage your web page without needing to know the coding.This all goes back to the SEO that has been previously mentioned. You have to try your best to keep your webpage’s optimized, the meta-tags are important, they have to be typed just right that’s the space just below on the HTML form view of the site. This is where it gets important so pay attention- 

  Starts here-- 
    
 
this is where the title of the page would be example: Online Home Based Business (be descriptive, use some keywords)

   
    
  
Content="This is where you are going to put in a page description, again be sure to use your keywords, but don't play repeat either Google don't like that">

Content=”now this is where you put all your keywords, use different forms. Some examples are: home based business, work from home, work online, home business, small home based business…” you get the picture.

Keywords are important, if the keywords do not match the content then you will not make any rankings, and that is important, because that is how the searcher looking for the product of your home business is going to find you. Fact: When the average person goes online and does a search on a topic, they rarely go past the second page! With that being said, then it is safe to presume that you want to be on the first page. We will get a little more in depth when we get to the optimization section of the website.

If you are doing drop shipping, then you are going to need a form of way to complete transactions online. In the world of shopping carts, the prices can vary anywhere from free to $600 or more. You need to remember that you get what you pay for, and stay away from free shopping carts. They are out there; however, they can cost you a lot in the long run. You may have to spend money on programmers to make your “free” cart work the way you need it to, you will most likely not get any upgrades or documentation, and they usually limit the size of your business. A “free” shopping cart is not worth the time and money that the hassle will cost you.

ASP shopping carts usually charge a monthly fee of around $30-$60. Depending on the company, they may also charge you a set up fee, and/or an annual fee as well. You may also need to purchase your merchant account and payment gateway through the ASP, which will cost you around $150-$200, but you may be able to get a discount by going through the ASP to purchase these.

Licensed software costs around $200-$600 to purchase. It is a one-time cost that you can even spread out over time by leasing. Leasing arrangements usually take your payments to around $40-$50 a month for two years. Once the licensing fee is paid, you will own the software and no longer have to pay for it. You will need to pay for your payment gateway ($20-$60 per month), and you will need to purchase your merchant account which can cost up to $300 or more. There are many different shopping carts out there, and you need to focus on what will best serve your business. Here is a list of several options that I recommend to get you started on your research.

Tradeworks -They can handle your merchant account, payment gateway, and an easy-to-use shopping cart. Tradeworks will handle your compatibility issues and get your cart up and running quickly. They also have great customer service.

Quikstore – This is a licensed software package that is hosted on your server. It is a great product and costs only $199.95. The flexibility is good. The payment gateway costs extra, but Quikstore suggests one that will be compatible with the software. Contact them at quikstore.com.

Miva Merchant – Another licensed software, but it can be hosted either on your own server or remotely. It also offers good flexibility and allows for good growth. The license fee is $595 and they can be found at miva.com.

GoEmerchant – An ASP that is all-inclusive. The merchant account is provided, as well as tools that will help you customize the look of your cart. GoEmerchant charges $59.95 per month and a $29.95 annual fee. goemerchant.com.

Securenetshop – This is another ASP that offers flexibility and a “total” package. The cost of this ASP is $229 per year, plus $149 for the merchant account and payment gateway.

I still suggest that unless you are sure that you have a killer product and you have the funds to invest that you should go with some of the free choices to start, then later up grade.

Publish it

Next, you take the Web address you have set up and publish your pages to that address. It’s sort of like moving your belongings into your new home or office. You will get basic insight into how your pages and files go from your computer to your Internet space and. If you used the built in website builder at website.ws, then you won’t need this part, on the other hand if you used something like Microsoft publisher, or some other build your site from scratch deal then read on. Publisher has its own FTP (File Transfer Protocol) built in, in case you used another program then you might need to get one. Something simple and free for now will do such as FileZilla. Just don’t forget to make sure that all the files loaded correctly, once you upload all the files to the server, then go through and using your browser, click and check each link. This is important, in order for your site to survive it has to have integrity, you do not want to go to a site with a bunch of dead links, right.

This is your chance to go through and make sure that all is well and the links work. Because once you start to market your home based business website it is going to be difficult to fix dead links that are already in circulation.

Well that is all for now. Let us recap; all right in this section we talked about building of the website, remember HTML is your friend, so try to learn a little of it; we also brushed up on the type of content with some ideas as to how to approach it, be keyword rich and specific. A shopping cart can either make you or brake you, it represents your drop-shipping home business, so do some research on what you want to do, and they have tutorials on these things. Lastly, we talked about publishing and checking your site for link flaws, this is important as previously stated, you DO NOT WANT DEAD LINKS!

Well I wish you the best of luck, keep practicing and studying I will be back soon with part IV optimization and marketing.

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